Wild About Ojai

Wild About Ojai (formerly 1% for Ojai) funds the protection and management of Ojai Valley open space for public use. Participating businesses add 1% to a customer’s bill (giving customers the option to opt out if they wish) and the proceeds are donated to the Ojai Valley Land Conservancy to preserve Ojai’s views, trails, water and wildlife.


OVLC's Fuelbreak Road Trail was opened recently to hiker, biker and equestrian travel through the efforts of the OVLC Volunteer Trail Crew, OVLC field staff and the CREW.

OVLC’s Fuelbreak Road Trail was opened recently to hiker, biker and equestrian travel through the efforts of the OVLC Volunteer Trail Crew, OVLC field staff and the CREW.

Why Wild About Ojai?

Ojai’s open space is a critical part of what makes Ojai the special place that it is. In the Ojai Valley, the Ojai Valley Land Conservancy manages five times as much land for public access as does Ventura County and the City of Ojai combined, including nearly 10% of the land within Ojai’s city limits. The OVLC manages this open space for the public at a cost of $100,000 per year, which is funded by voluntary private donations. The Wild About Ojai program is a way businesses can support local open space at no cost to them, and share this opportunity with their customers or clients.


How It Works

Participating businesses add to a customer’s bill a voluntary donation equal to 1% of the cost of the products or services sold. These customer donations are collected by the business and mailed to the Ojai Valley Land Conservancy for use protecting open space for public use. Or, a business can participate by committing to donate 1% of their income to the program.


Who Participates

Businesses of any kind may participate – restaurants, retail shops, hotels, realtors, building contractors, consultants, health and beauty service providers, artists, property managers, guiding companies, animal service providers, landscapers, graphic designers, educational institutions, and more. If you sell a product or service to a customer or client, you can participate. Click here to see how you can participate »


How the Money is Used

Donations received by the OVLC through the Wild About Ojai program are restricted for the use of purchasing and managing open space for public use. For example, the cost to purchase and open the Valley View Preserve to the public was roughly $750,000. Wild About Ojai program funds will help offset costs like these on future open space acquisitions. The OVLC manages about 2,000 acres for public use at a cost of $100,000 per year. The Wild About Ojai program funds will help offset these annual costs as well.

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